Stop chasing shiny objects.

Kill toxic business ideas before they kill you.


Winning in entrepreneurship is a numbers game — the more ideas you can test, the better your odds.

Most ideas can be killed or greenlit in a weekend if you're asking the right questions.

This is the exact framework I use to stay coldly objective when my gut is screaming "this one's different."


What's inside — 25 criteria across 5 categories
Must-Haves
Low startup capital Cash flow+ in 6 months + 2 more
Financial
Recurring revenue model Margins improve with scale + 1 more
Business Quality
Non-discretionary spend Low price elasticity + 7 more
Red Flags to Avoid
Requires market education Commodity positioning + 3 more
Shiny Object Killer Checklist bundle

Complete your payment, and you'll get a link to the training
Secure payment

Why only $7?

I know that 5% of everyone who invests in this today will become a long term relationship and make up for it in a big way.

The rest of you, I'm happy to help for next to nothing.

But the fact that you took out your credit card and pulled the trigger shows me that you have a tiny bit of skin in the game (and that you're serious).

Too many wantrepreneurs out there, and honestly, I want nothing to do with them.